Premium Digital Signage for Shopping Mall

Combining both digital signage and the enterprise content management system, Magic Mirror™ is a compelling and cost effective advertising solution for your shopping mall.

Tenant Advertising Network

Establish your own tenant advertising network and lease out the advertising space for your tenants to extend their shop windows and showcase their product features, latest promotions and special offers. Magic Mirror offers a variety of apps which can be rebranded easily to address the advertising needs of different tenants. It converts the traditional poster and video ads into an immersive and interactive advertisement. The next generation interactive advertisement has proven to be more engaging to shoppers, capturing 10 times more eyeballs and thus maximise the tenants brand exposure.

Shopper Relationship Management

By utilising Magic Mirror™ as a CRM kiosk, it provides a communication channel for Marketing manager to convey the latest marketing messages to the shoppers.

Real-time Noticeboard - The contents, be it an infographics or a simple text, can be easily customised through the content management system, making it an effective tool for marketing team to update with the latest promotional events.
Loyalty Card Program - It allows the shoppers to register a new membership, login and check their reward point balance or check out the latest reward point redemption.
Comment Box - Listening to shoppers’ feedback, improving shopping experience and enhancing the shopper relationship management.

Shopper Relationship Management

By utilising Magic Mirror™ as a CRM kiosk, it provides a communication channel for Marketing manager to convey the latest marketing messages to the shoppers.

Real-time Noticeboard - The contents, be it an infographics or a simple text, can be easily customised through the content management system, making it an effective tool for marketing team to update with the latest promotional events.
Loyalty Card Program - It allows the shoppers to register a new membership, login and check their reward point balance or check out the latest reward point redemption.
Comment Box - Listening to shoppers’ feedback, improving shopping experience and enhancing the shopper relationship management.

Wayfinding Facility

“Find Store” - an effective call-to-action is integrated in each tenant ad to drive customer flows to the tenants’ stores. Double up as a wayfinder, Magic Mirror™ enhances the advertising effectiveness by converting the ads engagement into store visit. The store information, e.g.: store name, location etc. can be easily updated through the content management system by any administrative personnel without any technical expertise.

In-house Marketing Events

With a wide range of readily available apps, Magic Mirror is a cost effective marketing tool which is highly customisable with your brand contents to match with any of your marketing events. Magic Mirror™ can be lease hire to the third party event companies for brand activations purpose, as a photo booth or game kiosk to entice the shoppers with interactive experience during their marketing campaign. It can eventually generate an extra revenue stream to your shopping mall with relatively low running cost.

In-house Marketing Events

With a wide range of readily available apps, Magic Mirror is a cost effective marketing tool which is highly customisable with your brand contents to match with any of your marketing events. Magic Mirror™ can be lease hire to the third party event companies for brand activations purpose, as a photo booth or game kiosk to entice the shoppers with interactive experience during their marketing campaign. It can eventually generate an extra revenue stream to your shopping mall with relatively low running cost.

Apps:

Intelligent Props    |    Flipbook    |    Animated GIF    |    Background Removal    |    Catch&Win    |    Fun Costume

Powerful Content Management System

A web-based content management system that can be accessed from any networked location, designed specifically for shopping malls to manage and distribute the advertising contents to multiple units of digital signage at different locations.

Manage your marketing channel - Marketing manager can quickly upload contents, post updates and gauge the responses.
Schedule your advertisement - A tool to schedule and distribute the content to your own advertising network, and manage the schedule for Global Advertising Network and third party marketing events.
Gauge marketing effectiveness - A set of comprehensive reports are readily available, providing business insights to management team and for marketing team to evaluate the effectiveness of a marketing campaign.
Centralised management - Manage and monitor multiple units of digital signage from one central location at the same time. With just a click, the advertisement content can be distributed and synced to all the digital signage across different locations of your shopping mall.
Billing system - A detailed billing system with all the advertisement usage logged for tenants advertisement invoicing purpose and managing the credits generated from global advertising network.

Powerful Content Management System

A web-based content management system that can be accessed from any networked location.

Manage your marketing channel - Marketing manager can quickly upload contents, post updates and gauge the responses.
Schedule your advertisement - A tool to schedule and distribute the content to your own advertising network, and manage the schedule for Global Advertising Network and third party marketing events.
Gauge marketing effectiveness - A set of comprehensive reports are readily available, providing business insights to management team and for marketing team to evaluate the effectiveness of a marketing campaign.
Centralised management - Manage and monitor multiple units of digital signage from one central location at the same time. With just a click, the advertisement content can be distributed and synced to all the digital signage across different locations of your shopping mall.
Billing system - A detailed billing system with all the advertisement usage logged for tenants advertisement invoicing purpose and managing the credits generated from global advertising network.

Viewing Analytics to Gauge Advertising Effectiveness

A powerful analytics which allows mall management to quickly identify the real problems and come out with actionable plan to improve the advertising effectiveness. All interactions are measured and reported in real-time, including

Viewing time
No. of walk-by
Average engaged time
Facebook, Twitter and email sharing
No. of users pressed "Info", "Browse", "Take Photo", "Directions", etc.

Shopping Mall Signage Package

Powerpoint Slides:
Magic Mirror for Shopping Centres

This slides pack highlights the key selling points of the Magic Mirror to shopping centres and how it could improve the shopping experiences in the shopping centres.

Showcases

Showcases

Contact us at sales@magicmirror.me or give us a call +44-(0) 1344 988687

If you’re interested in getting Magic Mirror for your shopping malls, please contact us for further information. We’d love to hear from you, tell us more about what you need.

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