About Us

Our Team

Magic Mirror is started by a team of experienced engineers in 2007. We have combined over 100 years of experiences in hardware design, user experience and real-time programming. Having accumulated over 100, 000 research hours and evolved through many generations, we have created a state of the art interactive mirror with aesthetic hardware and a powerful software platform.

Today, we have a team of over 50 engineers dedicated to the research and development of both hardware and software of Magic Mirror. It has established itself as the global leader in interactive digital signage and it is our commitment to continuously invest and maintain our position in the industry.

Our Vision

Digital signage and photobooth are one of the fastest growing sector in the technology industry. Our vision is to create a high end hardware and software platform. Our aim is to further enhance the interactive capabilities of the unit and lower the application development cost and have a powerful yet easy-to-use management software.

Interactive Experience
Low Application Development Cost
Powerful Management Software

Research & Development

Our team consists of innovative individuals and PHD graduates and our expertises are mainly in the following areas:

Image Processing

Facial beautification, slimming algorithm, virtual dressing, background removal

Artificial Intelligence

Facial recognition, gesture recognition, kinect engineering

Multimedia Engineering

Unity 3D development, Maya rendering, flash game design

User Experience

XAML animation, usability testing, UI design

Software Development

Scalability, reliability, system architecture, multimedia management platform

Hardware Design

AutoCAD hardware design, materials engineering, hardware components integration

Our History

First generation Magic Mirror launched (2007)

Development
Adidas interactive wall (2007)

Development
Second generation Magic Mirror launched (2008)

Development
Retail Solutions Exhibition (2008)

Media Coverage
Gartner’s Cool Vendor for Retail Industry Award (2008)

Media Coverage
Photobooth with social media sharing and printing function (2009)

Development
Deploying in fashion retail chain (2009)

Industries
First Facebook photo contest campaign (2009)

Development
Digital signage player function (2010)

Development
Photo filters as add on function (2010)

Development
Beneath the Lab Coat, BBC News (2010)

Media Coverage
Product Catalogue at the shop floor (2010)

Development
Space Invaders game (2011)

Development
Interactive Survey Kiosk (2011)

Development
Catch and Win game (2011)

Development
Photo contest in fashion show (2011)

Industries
Slimming algorithm as add on function (2011)

Development
Third generation Magic Mirror launched (with Kinect integration) (2012)

Development
Virtual Dressing app (2012)

Development
Installation expanded to Ireland (2012)

Continent
Featured in Gadget Man, the TV series in Channel 4 (2012)

Media Coverage
Retail Week Conference 2012 (2012)

Media Coverage
Coupon vending app (2012)

Development
Marketing Week Live 2012 (2012)

Media Coverage
Digital superimposition for virtual try-on (2013)

Development
Gesture recognition to interact with Magic Mirror (2013)

Development
Fourth generation: Metal-made mobile units launched (comes with wheels) (2013)

Development
Featured at festive event in shopping mall (2013)

Industries
Immersive and interactive advertising experience (2013)

Industries
Chinese version UI. Expanding installation to Asia (2013)

Continents
Car Racing game (2013)

Development
Control panel version 1.0 launched (2013)

New features: Photo gallery, health check and usage log

Development
Installation expanded to 5 continents (2013)

Continents
Personal shopping assistant at fitting room (2013)

Industries
Flush mount installation (2013)

Development
Interactive advertising app (2013)

Development
Fun Costume app (2014)

Development
Eyewear Virtual Try-On for fashion industry (2014)

Industries
Control panel version 2.0 launched (2014)

New features: asset management, email and social media configuration

Development
Magic Mirror for wedding boutiques (2014)

Industries
Hair Color Studio app (2014)

Development
Samsung Futurescape Retail Pop-up (2014)

Media Coverage
Animated E-Card (2014)

Development
Color-changing outfit app (2014)

Development
First generation Magic Signage launched (2014)

Development
Intelligent Props app (2014)

Development
Instaprint App (2015)

Development
Animate GIF app (2015)

Development
Facial recognition for Wear and Compare (2015)

Development
Maison d’Influence party at Paris, France (2015)

Continents
Photo check-in at Disney (2015)

Industries
Control panel version 3.0 launched (2015)

New features: event management, apps scheduler, customization capabilities for more apps

Development
Background removal function (2015)

Development
Flight Case to transport Magic Mirror (2015)

Development
Photobooth for weddings (2015)

Industries
Pong game (2015)

Development
Photobooth Asian Beauty edition launched (with beauty retouch function) (2015)

Development
Magic Mirror at Swarovski festive event (2015)

Industries
Facial Expression Recognition for Mood Teller app (2016)

Development
Flipbook app (2016)

Development
20x apps launched (2016)

Development
Retail Week Live (2016)

Media Coverage
Showcase in Naked Entertainment TV Show (2016)

Media Coverage
Second generation Magic Signage launched (2016)

Development